TikTok partners with Atmosphere to deliver its videos to commercial

Tiktok videos coming soon to any gym or restaurant near you.

On Wednesday, the maker of the popular short-form-video app announced a partnership to provide curated videos at places like Taco Bell eateries, Texas Roadhouse restaurants and Westin hotels.

The deal with Atmosphere, a streaming TV platform for businesses, will mark the first time TikTok’s user-generated content will be available on an out-of-home TV platform, the companies said.

“TikTok has become a destination for over a billion people to entertain, inspire, and find community,” Dan Page, TikTok’s head of global business development for New Screen, said in a statement.

“By partnering with Atmosphere, we are excited to make it easier for people to experience TikTok together by bringing the joy and creativity of our platform to new screens, venues and audiences.”

This is not the first deal that TikTok has made to expand the reach of its videos. In November, it announced a partnership with Amazon that allows Amazon Fire TV customers to watch videos on Fire TV and Fire TV devices.

Atmosphere is also expanding its platform, expanding the reach of its ad-supported streaming platform to 18,000 restaurants, bars, gyms, doctor’s offices and other locations worldwide.

More than 20 million people view the Austin, Texas-based startup’s offerings each month, which includes viral-video compilations as well as clips that highlight things like extreme sports, lifestyle, art, ambient nature, and entertainment. .

Taco Bell has brought back a fan-favorite dessert item this week after a seven-year hiatus. Klondike’s Choco Taco is back on the fast-food chain’s menu in a handful of locations.

An ice cream truck staple made from vanilla ice cream and fudge swirls wrapped in sugar-cone “tacos” and covered with a thick coating of chocolate and peanuts, the treat has now returned to 20 Taco Bell locations in Southern California and Wisconsin. Used to be. ,

Invented by Jack and Jill Ice Cream in the mid-1980s, the Choco Taco was purchased by Good Humor in 1989, which then bought Klondike and rebranded the dessert. Taco Bell eventually added it to the menu but it disappeared in 2015.

The return of Choco Taco honors two milestones: the centenary of Klondike and the 60th anniversary of Taco Bell.

“In the year of Klondike’s 100th anniversary, we’re taking things up a notch by bringing our products to fans in new and unexpected places,” said Russell Lilly, Vice President of Good Humor’s parent company Unilever Ice Cream United States. Statement.

Taco Bell did not immediately respond to a CNET request for comment, but a spokesperson indicated to Thrillist that Choco Tacos may be added to menus nationwide in the near future.

The 230-calorie treat sells for $2.99 ​​plus tax. You can find it for a limited time at the following locations.

Mouth breathing, be careful. Mouth tapping is the latest viral TikTok sleeping hack that is said to help you get sound sleep. Wellness creator @lexfishish’s mouth tape has garnered over 4.5 million views on TikTok, which explains how he started applying a special tape to his mouth before bed.

According to her video, mouth tapping will ensure that you get “the deepest sleep ever.” Comments are full of interest and praise, but is this just another social media fad or a dangerous one-off solution that should be ignored?

Anecdotal evidence suggests that mouth taping may not be as weird as you think. But the research behind the benefits is lacking, and there are safety risks. Here’s what you should know.

What is mouth taping, and why would someone want to do it?

Mouth taping is not rocket science. Mouth-breathers are forced to breathe through their noses at night, closing their mouths with a special, skin-safe tape. According to medical experts, we are naturally designed to breathe through our nose. Breathing through the nose produces something called nitric oxide.

“Nitric oxide is something that vasodilates your blood vessels. If you dilate your blood vessels, it’s going to help with things like high blood pressure, which is a risk factor for stroke and heart disease. And it Improves circulation,” says Dr Rajkumar Dasgupta, a pulmonary and sleep specialist.

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